30 Days to a Steady Stream of New Clients by Referral
...and Dominant Positioning in Your Town
It's called The Referral Challenge. It installs my breakthrough ReferralSurge™ System in your local business in just 30 days. The only system that produces guaranteed referrals every month like clockwork, practically on auto-pilot.
Here's What Respected Industry Leaders Say:
"A revolutionary referral system"
“I don't use that word loosely. What you're about to discover is revolutionary. It's a legitimate breakthrough in referral marketing for local businesses. Frankly, you'll leave a lot of money on the table if you ignore this opportunity to investigate. I know that's a bold claim, so here's my solemn promise: Join us in The Referral Challenge today and take up to 30 days to try it out. If you don’t agree it's everything I say it is in this letter...if you're not 100% thrilled...I’ll refund your investment immediately, no questions asked.” – Eric Ruth
Dear Local Business Owner,
I'm sure you're busy, so here's the deal right up front...
I’ve created what I believe (and many others agree) is a breakthrough referral marketing SYSTEM. This is not just a collection of strategies and tactics, but a real, honest-to-goodness systematic way to get a steady stream of new clients by referral consistently and with certainty, month-in and month-out, practically on auto-pilot.
This is a system built on time-tested referral marketing best practices that grow your business, your relationships and your authority in your local area.
This is principled, professional and highly productive marketing done right.
The kind of marketing that clearly differentiates your business and positions you as the premier provider in your town.
It's the kind of marketing that feels right - that you can be proud of - that bonds people to you and makes them want to refer to you and buy from you.
It's the lowest cost, highest impact marketing you can do.
And it's evergreen. Because relationship marketing has always worked, and it always will. You install the system one time - in just 30 days or less, with my help - and it works for the lifetime of your business...
...bringing you a steady stream of new clients consistently, certainly and mostly automatically.
And you can have the entire system, including 22 done-for-you campaigns and marketing tools, plus coaching from me...
...for just $147
So now you're probably thinking - if it's so amazing, why is it so inexpensive?
There's a very good reason, and I'll get to that in a second. But first, let me explain a few things so you're 100% clear on what this is, and what you get...
What Is The Referral Challenge?
The Referral Challenge is a 30-day, step-by-step program that installs my proprietary "dual-source" ReferralSurge™ System into your local service business or professional practice.
It includes all the done-for-you tools, campaigns, processes and checklists you need to successfully use the system to generate a steady stream of new clients by referral.
The program is delivered to you inside a membership site portal where you can access each daily lesson and the tools that go with it. You review the lesson and execute the steps.
Daily action steps simplify implementation and accelerate results.
Each daily lesson installs another “layer” of the system on top of the previous ones. This is the fastest, easiest and most effective way to build a system in your business because you’re focused on a singular activity each day. No more overwhelm or “what do I do now” issues.
And you can ask me questions and get help at any time from inside the membership portal and/or our private Facebook group. So if you ever get stuck or just need additional clarity, I'm here for you - and so are all your fellow members.
Within 30 days your business has a marketing machine that tirelessly produces new clients and revenue, practically on auto-pilot. (Don't get me wrong, this isn't a "magic bullet" - but it's the next best thing - a real system that really works.)
NOTE: I refer to you and everyone else in The Referral Challenge (TRC) as "members" because that's what you are. You're part of a community that gets direct access to me. But there are no recurring membership fees. It's just a one-time investment of $147 for everything.
6 Ways TRC Is Different And Better
There are 6 important ways The Referral Challenge is different and better than any other referral marketing program you have ever seen or tried...
#1: A real system, progressively installed
#2: Generates referrals from both primary sources
#3: Done-for-you marketing tools and campaigns
#4: Done-for-you system processes and checklists
#5: Coaching and masterminding
#6: Price to value relationship
1. A Real System, Progressively Installed
The moment you join us in The Referral Challenge you get instant access to everything: all the daily action steps; the marketing tools and campaigns; the system processes and checklists; and the coaching and masterminding.
I give you everything right up front because it's important for you to see and understand the "big picture". Also, you may want to work through the action steps at a faster pace, and I don't want to hold you back.
But my recommendation is that you focus on a single assignment each day. Because each assignment "builds" a piece of the overall system. And with each completed assignment your system grows in power and productivity.
Because of this progressive, layered approach to system installation, it begins working for you almost immediately. And by the end of 30 days you'll have a complete, mostly automated system in place producing 3x - 7x more new clients by referral than you're getting now. That's 300-700% more.
What happens to your business when your new client flow increases like that?
2. Generates Referrals from Both Primary Sources
You have two primary referral sources: your clients and other trusted local businesses that you partner with.
The ReferralSurge™ system generates referrals from both, in an integrated, mostly automated way. This is revolutionary - it's a legitimate breakthrough in referral marketing.
Let's back up for a second so I can make this crystal clear, cause it's important...
Referred clients have the lowest acquisition cost, they tend to be better quality clients who stay with you longer, and they have a much higher propensity to refer others to you (because that's how they came to you).
So there's no doubt that referred clients are the most profitable clients you can get.
And every business wants more of them, more consistently. The question is, how do you do that?
The Referral Formula
The most commonly taught "formula" for generating more referrals is: Earn - Ask - Recognize and Reward.
That formula absolutely works...if you get it right.
But there's quite a bit that goes into "getting it right." Like...
How - exactly - do you:
- Earn the referral? (It's NOT just about great service/results.*)
- Ask for the referral?
- Recognize and reward for the referral?
- And...WHO should you ask?
- WHEN should you ask them?
- And WHAT should you say so you don't come off as an annoying pest?
*Texas Tech University did a landmark study showing 83% of clients would be willing to refer to a business they use and rate very highly, but only 29% of them actually do. Just doing the expected - what the client pays you to do - is not enough. You have to do the unexpected. And you get everything you need to do that inside The Referral Challenge.
Look, there are hundreds of books and courses and programs on referral marketing out there that give you general answers to those questions and general tips for implementing them. You probably own a few of them.
But none of them give you specific answers to those questions AND a strategic, systematic way to implement them. So you're left trying to figure out how to cobble all this stuff together into something that actually works...without months or years of trial and error, or pulling your hair out in frustration.
And none of them show you how to effectively and efficiently tap into the MOTHER LODE source of referrals - the only guaranteed source available to you.
Until now, that is. Here's what I mean...
7x More Productive Than Client Referrals
Pay close attention here because what I'm about to show you can be worth more money to you over the lifetime of your business - and provide you with greater certainty, security and stability - than anything else I know of...
Reciprocal referral relationships with other trusted, non-competitive businesses in your local area - when done right - can be 7 times more productive than client referrals.
These relationships are sometimes called “strategic alliances” or “strategic referral partners.”
And they are the MOTHER LODE referral source...when you do them the way I show you. The "traditional" way you've probably learned from books or BNI or the Chamber of Commerce is prehistoric (and brutally labor intensive) compared to the system I have for you inside The Referral Challenge.
Strategic alliance marketing is a foundational strategy I've taught for 15 years. One of the blockbuster products that pushed my former company, NPE, over the 7-figure mark was a strategic alliance marketing system I created.
I coached hundreds of local service business owners how to effectively implement that system and produce bankable, business-building results.
Going through the feedback loop of that coaching process was a major learning experience. I was able to figure out exactly what works best...and why.
And from those best practices I developed a unique, proprietary process for tapping into the mother lode source that’s unlike anything you’ve ever seen before.
Using just a few simple marketing tools that I give you inside The Referral Challenge, you can quickly and easily find great partners and build a HIGHLY productive reciprocal referral partner network of anywhere from 2 to 20 other local businesses that send you referrals consistently, reliably and predictably.
I'm talking about...
Guaranteed Referrals
every month like clockwork, practically on auto-pilot, and...
...for free.
**VERY IMPORTANT** I'm not saying that I guarantee you'll get referrals, because anyone can say that. I'm saying the reciprocal + accountable nature of the system guarantees it. The system requires it - it's built in - it's intrinsic.
And that's what I mean when I say this is a revolutionary breakthrough in referral marketing.
How good will it feel when you can stop stressing about client acquisition, and just focus your energy on providing world class service and results?
How much more money can you deposit into your bank account when you’re getting a steady stream of new clients by referral at no cost?
Imagine what your business looks like when your profits are fat and your focus is dialed-in tight. That kind of financial freedom and intellectual clarity is like a petri dish for greatness.
And the way to have that is by acting on what you know in your heart is the right thing, and in your head is the smart thing to do: relationship marketing.
Collaborate and Cooperate to Dominate
"Alone we can do so little; together we can do so much." - Helen Keller
It just makes sense. And now it's never been easier or more effective...
...because I teach you the guaranteed referral strategy, and give you the step-by-step tactics and tools for implementing it inside The Referral Challenge...
...so you have a complete SYSTEM.
And it takes just 30 days - 30 action steps to install the system so it's running at full power. Your challenge is to complete all 30 steps in 30 days. But since you get access to everything immediately, you can go faster if you like. The pace is up to you. And I'm with you every step of the way.
Each of the daily action steps layers on top of the last. With each new layer, the system becomes increasingly more powerful. And the system seamlessly integrates both primary referral sources: your clients and your partners...
...so you're maximizing BOTH sources simultaneously.
I've bought, studied and tested just about every referral marketing book and course out there, and none of them has this multi-source, multi-layer approach...
None of them provide the level of coaching and masterminding that TRC does...
And none of them include my proprietary, breakthrough system and tools for finding, leveraging and mostly automating reciprocal referral relationships.
“The Referral Challenge is awesome! And it’s going to make a HUGE impact in a lot of people's businesses. This is a winner, Eric. Thanks for putting the work in to create this. It’s exactly what I need.”
- Randy Hartz, Owner of Complete Fitness in Sioux Falls, SD
It's new. It's better...
And you can have it all for just $147
No up-sells or recurring fees. Just one payment of $147 for everything!
3 & 4. Done-For-You Tools and Processes
The 3rd and 4th components of The Referral Challenge that make it different and better are done-for-you marketing tools and campaigns, and done-for-you system processes and checklists.
See, I built my 15+ year, award winning, 2x Inc 500 reputation on two things: innovative marketing strategy and effective marketing tools. And The Referral Challenge is the single best example of both those things rolled into one.
We've already talked about the strategy - and the system that drives it. Now I want to show you the detailed, professional and highly effective tools, campaigns, processes and checklists that make your implementation fast, simple and effective.
You get access to all this the minute you join us...
- ReferralSurge™ implementation checklist so you know what to do each day to stay on-task and on-time. Pin it to your office bulletin board and check off the tasks as you complete them.
- ReferralSurge™ Formula including the “golden thread” that makes good businesses great (plus the Ultimate Business-Building/Money-Making Formula that every smart, high-profit business follows).
- 7 essential referral campaigns for creating a sudden and sustained surge of new clients, including: Elephant Campaign; Power Campaign; Proof Campaign; PPL Campaign; Sudden-Surge Campaign; In-Heat Campaign and PPL-Plus Campaign. You’ll launch all 7 during the 30-day Referral Challenge.
- 2 bonus campaigns that will blow you away. The "Facebook Referral Eruption" campaign is explosively powerful (and costs $0 to implement), and the "Big Day" Campaign is another proven winner.
- Client email survey that gets you actionable marketing intelligence and bonds your clients to you.
- 5 marketing asset templates that make a major impact immediately and become increasingly more valuable over time (9 out of 10 local service businesses don’t have these assets and desperately need them).
- Referral marketing offer templates for creating offers that resonate with your target market and get acted on.
- PPL template – the most innovative and powerful referral generating tool you will ever see.
- PPL letter that taps the single most productive source of referrals in your community. Just customize, print and mail (you only need to mail 30 letters and I tell you exactly who to mail them to).
- 2 referral partner management tools that powerfully position you and get other local businesses excited and eager to refer to you.
- Referral programming email template – just plug in the information I tell you to use and this will begin pulling referrals for you on auto-pilot.
- New client generation worksheet – how to calculate the number of new clients you can expect to generate by referral in the next 90 days (and how much money that's worth to you).
- Special “kit” of tools that remarkably differentiate you from the competition and position you as the authority.
- Simple 3-step client reactivation and referral marketing email sequence that re-engages and re-sells former clients.
- Tools for creating fertile ground with everyone who can send you referrals. This is potent relationship marketing at its best.
- Simple, free tactics for leveraging Facebook to generate more leads and referrals.
- Referral marketing signage templates that program and encourage your clients to refer…and empowers them to do so.
- The million dollar local service business marketing flow chart. Your biggest “AHA” moment may come from seeing this.
- The local marketing effectiveness matrix – how to measure the opportunity cost of all your marketing (you've never seen anything like this before, and it could be the secret to saving you thousands in wasted advertising).
- And much more...
All of these tools, campaigns, processes and checklists are available for quick and easy download the minute you join us in The Referral Challenge. Here's a screenshot taken inside the portal where you access everything:
5. Coaching and Masterminding
You're not going to find this level of expert coaching, masterminding and support anywhere for this price.
And that should make it nose-on-your-face obvious just how committed I am to helping you get reliable, ever-increasing client-generating results with this breakthrough new system.
You get almost real time access to me two different ways:
1. Inside our content delivery portal.
2. In our private Facebook group.
Here's a look inside our content delivery portal...
Let me walk you through what you're seeing here...
#1 - If you need to get in touch with me directly, for any reason, just hit that "contact" link and you'll go to a form where you can quickly and easily send me an email without having to leave the portal.
#2 - This "ask a question" feature is awesome. As you're working through system implementation you can ask me any questions you have. I check the questions every day and respond quickly so you get answers quickly. Plus, this feature builds a searchable database of FAQs that you can access anytime you want.
#3 - This is progress tracking. The portal monitors which lessons you've completed so you never lose track of where you are.
#4 - Tools, campaigns, checklists and processes can be accessed and downloaded from each corresponding lesson (as well as in the "Toolkit" section I showed you earlier). For example, here in lesson 2 I give you The Referral Challenge checklist, which is a PDF document you print and post to your office bulletin board or keep on your desk that shows you each TRC assignment so you can mark them off as you complete. This is a powerful accountability/accomplishment tool that keeps you on track and moving forward.
In addition to all this, you get access to our private Facebook group with almost 200 other serious local business builders.
Here's an example of the kind of interaction and activity some of our posts generate:
Mastermind with Top Level Local Business Owners
Here’s a picture from a Mastermind dinner with over a dozen successful local business owners. My wife, Camelia, and I are standing in the back. Camelia is the #1 local business coach in the country and a former million dollar local business owner. She is a frequent contributor to The Referral Challenge.
You Get All 3 Critical Components to Referral Marketing Success:
1. ReferralSurge™ System – I show you step-by-step how to install this breakthrough "dual-source" guaranteed referral system into your local business regardless of whether you’re just starting out or have been in business for decades.
2. Done-For-You Tools, Campaigns, Processes and Checklists – Everything you need that I can provide to successfully implement the ReferralSurge™ system is included, done-for-you, ready to use immediately.
3. Coaching and Masterminding – Clarity = Speed, and money loves speed. Every business has unique circumstances, so you may have questions. Your fellow TRC Members and I are here to answer your questions quickly, so you never lose momentum and always have complete clarity. This collaboration, cooperation and support is practically priceless.
A Real System That Pays You For Life!
Within 30 days you can have the ReferralSurge™ System installed in your local business. A system that only gets more potent and more productive as time goes on. It never fatigues or produces diminishing returns like so much other marketing does.
And very quickly it can become the single most consistent, reliable and predictable client-generating marketing machine you’ve ever seen.
Just implement the system the way I show you, and with my help, and by the end of 30 days you can be getting guaranteed referrals...for the lifetime of your business.
But I don’t expect you to blindly accept my word on that. Which is why I back-up what I'm saying with a 100% money-back guarantee (which you'll see below).
6. Price to Value Relationship
Effective systems are the secret to success in business. That is undeniable. It's why people pay so much for franchises: they get a brand name and systems...for $50,000 to $500,000.
But even some of the best franchises out there don't provide effective marketing systems. I know that from experience, having worked with one of the largest franchises in the fitness industry. If not for the marketing system I developed for their franchisees, many of them would have struggled to stay afloat, or flat out failed.
The fact of the matter is that in order to survive and thrive, every local service business and professional practice must get good at:
- Generating leads
- Converting leads to clients
- Maximizing client lifetime value
The Referral Challenge installs a unique and proprietary system into your business that does all three.
In step #1, you generate leads by referral rather than by advertising. In steps #2 and #3, you leverage consistent value-added communication, proof and trust, rather than gimmicky tactics.
It’s a more professional, authentic and transparent way to market and grow your business. It costs significantly less than advertising, feels more genuine to you and your audience, and ultimately works better.
What's a system like that worth to your business?
If your average annual client value is just $1000, and you're able to get just 3 new clients by referral every month, then in just your first year this system is worth $36,000 to you.
And since relationship/referral marketing never goes out of style, and only increases in effectiveness over time, it's not unrealistic to say that over the next ten years this system could produce...
...half a million dollars in sales.
So it's easy to see that a small one-time investment of just $147 represents a HUGE price to value relationship.
But listen, I don't expect you to believe a word I'm saying here. I know you're probably skeptical. Maybe even 'gun shy' from being burned by other marketing programs that never performed as promised.
I get it. And that's why I make it clear as day that you're protected with a 100% money back guarantee of performance, not just 'satisfaction.'
You can get into The Referral Challenge today and test it out immediately. It doesn't take months to see results...it takes days. Because you're implementing as you go. Every day you're doing something that moves you forward and generates tangible results...you can see.
So you'll know pretty darn fast whether or not The Referral Challenge is everything I say it is here. You have certainty. And that's a beautiful thing.
I don't think I can be any more fair or transparent than that. And I'm staking my 15+ year, hard-won reputation on my ability to deliver for you. If you know me at all, you know I don't B.S. people.
But you may be wondering why I'm giving you so much for so little. And I told you earlier I'd share that reason with you. So here it is...
I'm strategic. It's that simple. And the greatest business-building strategy in the world is massively over-delivering value. Because then customers want only one thing from you: MORE.
And that's how you build a successful business. I've been doing it for 15 years and it's worked like crazy. Why stop now?
Hopefully you already know my award winning, 2x Inc 500 track record of success creating marketing systems and tools that work. If so, you also know that I’m committed to delivering maximum value, and I’ve absolutely done that with The Referral Challenge.
Doesn't it make sense to at least investigate? You get instant access to everything so you can make an informed decision quickly.
If you love it, like I know you will, then it's all yours for just one easy payment of $147. If you don't, let me know within 30 days and I'll refund your investment immediately, no questions asked. My contact information is all over this website, inside the content portal and in the Facebook group. I don't hide.
Whatever you decide, I wish you the best in your business. And I look forward to working with you inside The Referral Challenge.
See you on the inside,
Eric Ruth
It's new. It's better...
And you can have it all for just $147
No up-sells or recurring fees. Just one payment of $147 for everything!
100% MONEY BACK GUARANTEE
You're fully protected by a 30-day Money Back Guarantee. I've been doing business since 1998, and I'm not going to ruin my reputation by failing to honor my word. The bottom line is that you have ZERO risk. If you have any questions or concerns you can email us at support (at) localleveragellc.com.
"Eric Ruth helped me generate $250,000 per month with his proprietary marketing system. The results were absolutely amazing. The phone started ringing off the hook. For almost three years, I literally built my business on the backbone of that one marketing system. If you want more local clients, Eric's your man!"
Forrest Walden, CEO of Iron Tribe Fitness
And Co-Author of No B.S. Brand-Building By Direct Response
THE REFERRAL CHALLENGE with Eric Ruth is the world's most comprehensive and effective 30-day referral training and system installation program for fitness business owners and other local service businesses and professional practices. The Referral Challenge provides a unique, proprietary referral marketing system and the tactics and tools for implementation. There is no other referral marketing training program like it. Eric Ruth is an award winning, 2x Inc 500 local marketing coach who’s trained over 10,000 local business owners. His marketing systems and tools have produced documented business-building results for over 15 years.
EARNINGS DISCLAIMER: I don't believe in get rich programs - only in hard work, adding value and serving others. The Referral Challenge is intended to help you install a breakthrough referral marketing system based on fundamental, tested and proven relationship marketing best practices for generating new clients by referral, and increase the profitability of your local business. Everything I teach is ethical, professional and can be implemented with integrity by the local business owner to help you share your message with a wider audience and to make a difference in the world while growing your business. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don't know you and, besides, your results in life are up to you. Agreed? We just want to help by giving great training, coaching, strategies, systems and tools that move you forward. Nothing on this page or any of our websites is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are simply estimates or projections, and should not be considered exact, actual or as a promise of potential earnings - all numbers are illustrative only. All of our terms, privacy policies and disclaimers for this program and website can be accessed via the links below. It's all the regular legal stuff but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. Thanks for your interest.