Quality Service begins with a lead – a prospect. It doesn’t begin with a sale – a client. The quality of your service starts the moment someone comes in, calls in, visits your website, or requests information in one form or another. And then it carries through your “lifetime” association with that person.
That lifetime could be just a few minutes if the person is unimpressed or simply has no interest in what you offer. Or it could be years (or even decades) if that person becomes a client.
The point is that quality service begins instantly and never ends. The secret to amplifying and leveraging your quality service is communication. The better and more consistently you communicate, the faster trust is developed.
Maintaining that consistent communication creates relationship. And you leverage the relationship to produce referrals by communicating your desire for them.
Quality service + consistent communication is the “golden thread” that builds exceptional businesses.
